Reports to: CTO

Created: April 14, 2010

ClickFuel offers a SaaS-based campaign performance dashboard which enables their SMB customers to track the effectiveness of their marketing spend. With ClickFuel, SMB’s can make more informed marketing decisions while maintaining all of their leads in one central place. Our white label partners benefit by differentiating themselves in a crowded category, while leveraging Fuel Station as a cross-selling platform to increase customer lifetime value while reducing customer churn.  The Click Fuel  platform provides all of our  products with the infrastructure and services to handle bulk data integration, application security, data abstraction and distributed computing.

The Product Manager is responsible for helping to manage the product roadmap(s) to meet or exceed their revenue and profit growth objectives. . Individual must show an aptitude and willingness to understand and manage detailed product information/processes, exceptional work ethic, and a willingness to do what it takes to assemble a successful solution.  This employee will be involved in managing all aspects of the product lifecycle.  Responsible for market and customer needs identification and validation, market and product requirements development and management, and general software release and lifecycle management. This position requires significant interaction with customers, sales, marketing, operations, and service to understand market needs and to deliver a solution that meets the needs of the target users.  We are looking for a highly motivated, results-oriented individual with a desire to learn our business and grow with the role. This role requires a detail-oriented individual who is willing to wear a number of different hats: Strategic Thinker, Tactical Planner, and On-The-Ground Worker.

Responsibilities:

• Drive revenue, user adoption, customer satisfaction and market share..
• Become a subject matter expert. Stay up to date on the latest technology and market trends that may improve our solution.
• Guide the cross functional team, including sales, engineering, marketing, and service readiness, to deliver a market-leading solution.
• Work with internal and external customers to uncover their needs and to then translate those needs into features in the ClickFuel platform.
• Define and prioritize business requirements for enhancements (features, functionality, timelines) and develop functional footprint and product roadmaps.
• Engage with experienced engineers at technical level
• Lead the requirements gathering, validation, prioritization, and refinement process
• Author and publish business requirements documents that clearly articulate solutions to the market problems.
• Prepare and present business cases and plans as necessary to justify proposed solutions and SOW’s where needed.

Reports to: Development Director

Created: April 14, 2010

ClickFuel offers a SaaS-based campaign performance dashboard which enables their SMB customers to track the effectiveness of their marketing spend. With ClickFuel, SMB’s can make more informed marketing decisions while maintaining all of their leads in one central place. Our white label partners benefit by differentiating themselves in a crowded category, while leveraging Fuel Station as a cross-selling platform to increase customer lifetime value while reducing customer churn.  The Click Fuel  platform provides all of our  products with the infrastructure and services to handle bulk data integration, application security, data abstraction and distributed computing.

Responsibilities:

• Develop, maintain, and conceptualize our product on our SaaS platform, which acts as a central service (web, PHP, and web-service based).
• Design clean solutions to complex problems and implement application structures, APIs, and database schemas for new components.
• Extend APIs to support implementation at a growing number of clients.
• Continue to scale the platform to support a larger number of users.
• Use a disciplined approach for design, development, maintenance, and documentation of enterprise software.
• Promote established standards, processes, procedures, and tools throughout the SDLC.

Requirements:

• B.S. in Computer Science, Software Engineering.
• Strong knowledge of Computer Science fundamentals and coding.
• Rich hands-on experience in PHP, CSS, JavaScript, Ajax (love to code).
• Practical experience and proficiency with Web Services, XML, SOAP, and UI technologies.
• Unix tools.
• Deep understanding of object oriented design.
• Strong knowledge of relational databases and MySQL and designing for performance, scalability, and availability.
• Sense of ownership, urgency, and drive with good communication skills to understand our goals.
• Demonstrated ability to achieve stretch goals in a highly innovative and fast-paced environment.
• Experience with other language/systems.

He saw an opportunity in helping small and mid-sized enterprises—dentists, plumbers, salons, electricians, law offices, and so forth—market themselves online. West founded ClickFuel in Boston late last year. Pogorzelski became ClickFuel’s first investor by putting up $250,000 and last January was appointed chief executive.

The company raised an additional $2.5 million in June through Chicago-based venture capital fund Baird Venture Partners. To build the startup, Pogorzelski, 48, recruited old colleagues from Monster.com: Brian Farrey (president of Monster Technologies), Rob Hayes (vice-president of finance-global sales), and Denise Cautela (senior director of marketing-emerging markets). “At Monster, we were able to take customers and put them on the Internet, which was transformational at the time,” says Pogorzelski. “Now we’re looking at the migration from the Yellow Pages to the Internet.” ClickFuel, which has 20 employees plus outsourcers in India, Ukraine, and the Philippines, builds Web sites and manages online marketing campaigns for a monthly fee, typically between $1,500 and $2,500.

Fuel Station, a Web-based ClickFuel application that was recently included in the QuickBooks app center, tracks results such as leads generated, clicks on a company’s site and advertisements, and consumer calls made to a phone number listed online only. So far, ClickFuel has attracted 400 clients, mostly with 10 to 15 employees, and expects numbers to skyrocket in 2010 as it partners with such companies as Intuit.

Prior to ClickFuel, Steve was on the senior management team at Monster Worldwide – parent company of Monster.com – for ten years. During his tenure at Monster Worldwide, Steve served as President, Group President- International and EVP of Global Sales. While at Monster Worldwide, he was instrumental in shepherding the company into over fifty countries around the world and building it into a 5,000 employee enterprise with annual global revenues over $1 billion.

A graduate of the University of Wisconsin-Madison, Steve co-authored the book “Finding Keepers,” published by McGraw-Hill in 2008. He also currently sits on the boards of Morgan Goodwill Industries, Helium.com, Management Leadership for Tomorrow (MLT) and the University of Wisconsin Letters & Science Board of Visitors.

What came as a surprise to us when we began this business was the realization that there was a complete dearth of data and analytics for the SMB owner to truly understand the results and ROI of his/her Internet Marketing spend.  We found SEM providers that were bundling their account management fees with media charges so that the customer truly did not understand what went to the provider and what was invested in media.  We saw other providers offering guaranteed results that led to leads of dubious quality that all too often didn’t result in paying customers.  Many analytic systems were too complex for the SMB owner who finds that time is one of the most precious commodities. Most importantly, we found no single analytics platform that covered a wide spectrum of media vehicles that was priced and built for the SMB owner. So, it came as no surprise that a number of surveys indicated that customer turnover in the space was 60-90% on an annual basis.

We created Fuel Station with the SMB owner in mind.   Fuel Station is a SaaS-based campaign performance tracking tool that provides the SMB owner with the transparency, clarity and real-time results they require to make sound marketing investment decisions in these challenging economic times where every dollar spent or saved is important.    In our minds, Internet marketing service providers who truly offer outstanding products and services that drive results for their customers should be rewarded with a greater share of wallet.   That’s why we offer Fuel Station on a white label basis to SMB providers who share our commitment to results and our belief that the best customer relationships grow in time through a combination of service, results and innovation.

We believe so strongly in this approach that we’ve changed our business model to focus on Fuel Station and to providing world class analytics and decision support tools to the lifeblood of the American economy: the small and mid-sized business owner.  It’s not an overstatement to suggest that we’re betting our reputations and the company on this new approach.

Results matter.   Contact us to learn how we can drive superior results for your company.

Paul then held senior technology positions for a variety of start-up and large companies, in the services and commercial software development arena, leading software engineering and growing and managing their technology infrastructures.  While at Commercial Union Paul lead the development that introduced B2B e-commerce into the P&C insurance industry.

Paul holds a BA in Business Administration from Boston University and a MBA from the Sawyer Business School, at Suffolk University.

Colby started ClickFuel based on his belief that three things are important to small and mid-sized businesses when it comes to marketing: the ability to track results, the ease of use, and affordability. At ClickFuel, he is responsible for building strategic partnerships that will help strengthen and expand ClickFuel’s ability to position itself as a leading marketing consultant for small and mid-sized businesses. Colby also collaborates with sales, product and marketing on key strategic initiatives for the company.

Rob comes from Monster Worldwide, where he spent the last five years.   Most recently he was the VP of Global Sales – Finance at Monster where he was responsible for driving overall sales strategy and coordinating the global go-to-market strategy. During the prior four years at Monster he was responsible for strategic planning and developing execution plans to help grow the North American market with a heavy emphasis on the SMB space.

Rob holds a BA in Economics from The University of Massachusetts at Amherst, and a MBA  from the University of Massachusetts at Lowell.

Click-Who?

Founded by a  serial entrepreneur and bolstered by an executive team that helped Monster grow into a global powerhouse, the ClickFuel vision is to be the advocate for the SMB owner.   In an industry that all too often lacks transparency into true marketing costs as well as accountability for results, we’ve built Fuel Station to empower the SMB owner with a clear set of marketing analytics and ROI data.

Our white label partners share our values of accountability, transparency and clarity and aspire to deliver superior ROI through internet marketing.    ClickFuel works as an honest broker to foster mutually beneficial outcomes for our white label partners, our partners’ SMB customer base, and our shareholders.