"With decreasing print ad revenue, traditional publishing companies have been forced to adapt to market forces and find new sources of income in the digital era. Publishing and media companies have explored and experimented with offering marketing services to small and medium-sized businesses (SMBs). Now, publishers are committing to this change and putting money toward it to ensure their long-term viability."

"SMBs have little time and often less money to mount sophisticated advertising effectiveness studies. Two years ago, a search marketing firm called ClickFuel paid heed to this and altered its business model to sell analytics dashboards to local media and ad agencies who employ it as a client service. Today, some 300,000 small business owners are making more scientific appraisals of their marketing activities, according to ClickFuel CEO Steve Pogorzelski."

"Founded in 2008, ClickFuel delivers online marketing services directly to publishers through a marketing dashboard called the Fuel Station. According to ClickFuel, the solution is designed to be white-labeled and can be delivered to clients' advertisers separately or as part of a comprehensive service offering..."

"As the online space has become more cluttered, brands have begun to spend more time not only creating campaigns but in tracking them. That extra expense of time puts some marketing efforts out of reach for smaller businesses, but one platform helps brands by putting all metrics in a single dashboard."

"If we've learned anything in 2012 it's that if you are a small or medium sized business there are many tools available to help you market your business online. However, the marketing landscape has changed rapidly, and it may not be as easy to make sense of all that business intelligence. Enter ClickFuel."

"The world of selling your business online is complex. If you work in a small or medium-sized business (SMB) you might buy keywords on Google (GOOG) or dozens of other online marketing locations. But advertising marketing is notoriously tough to track - how can you know which 50% of that budget is wasted? Thanks to a so-called marketing analytics dashboard from ClickFuel, your SMB may now have a better answer..."

"Steve Pogorzelski, , CEO of the Burlington, Mass.-based software-as-a-service (SaaS) business and former president of Monster Worldwide (NYSE: MWW), told Mass High Tech that while Scripps is a new investor, the national newspaper publisher was one of the company's first investors when it started in 2008. He said the money will go toward continued upgrades to the Fuel Station software, a dashboard offered through online media companies which allows small- to medium-sized businesses to monitor the effectiveness of their online advertising."

"The CEO of marketing analytics company ClickFuel says that a $4 million Series B round led by The E.W. Scripps Company - one of its biggest partners - will go toward expanding the company's software offerings into new lines of business focused on marketing data analysis..."

"ClickFuel, provider of Fuel Station, a SaaS-based marketing analytics and performance management solution tailored for small to medium-sized businesses, today announced that it is now providing more than 200,000 activated dashboards for SMBs to access, track and monitor marketing initiatives and results. Through more than two dozen partners, Fuel Station addresses the challenge SMBs face in maximizing online marketing spending, tracking campaign effectiveness and reducing the time necessary to analyze campaign data..."