Posted on AllBusiness Expert October 3, 2013
"While small and medium-sized business (SMB) owners might think that big data is out of their league, they actually sit on a gold mine of data. Each in-store sale, social media engagement and email click-through is a new source of data. However, the next step for the already-overwhelmed SMB owner is figuring out how to tackle this deluge of data effectively to make smarter decisions that will ultimately grow the business."
Posted on EMC June 26, 2013
"Business is moving faster than ever, thanks in part to social media and mobile devices. For small business owners, taking too long to respond to a prospect could mean losing out on revenue that's vital to the continuation of the business. To avoid potential revenue losses, small business owners can leverage mobile marketing and sales tools to help them track and respond to incoming leads while they're on the go."
Posted on Business Wire June 17, 2013
"ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs), today announced the release of a new iOS mobile app, Market Link, a lead tracking tool available for SMBs through ClickFuel's media partners. For SMB owners, responding too slowly to a potential customer could mean losing out on revenue that is important to the growth of the business. ClickFuel's app helps SMBs track, grade and respond to incoming leads, providing a vital tool to help grow businesses on the go."
Posted on Business Journal June 3, 2013
"Burlington, Mass.-based ClickFuel is offering a new Spanish version of its marketing analytics software in Mexico, the company's first international expansion. Steve Pogorzelski, CEO of ClickFuel, told Mass High Tech that the growth is through a partnership with Mexico City-based VirKet, a 4-year-old digital marketing agency with 50,000 clients throughout Latin America."
Posted on Business Wire May 28, 2013
"ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs), today announced its partnership with VirKet, the leader in Hispanic performance-based digital marketing technology and services, with more than 50,000 active SMB customers and several Fortune 500 clients."
Posted on The Economist Group March 27, 2013
"With decreasing print ad revenue, traditional publishing companies have been forced to adapt to market forces and find new sources of income in the digital era. Publishing and media companies have explored and experimented with offering marketing services to small and medium-sized businesses (SMBs). Now, publishers are committing to this change and putting money toward it to ensure their long-term viability."
Posted on Direct Marketing News February 20, 2013
"SMBs have little time and often less money to mount sophisticated advertising effectiveness studies. Two years ago, a search marketing firm called ClickFuel paid heed to this and altered its business model to sell analytics dashboards to local media and ad agencies who employ it as a client service. Today, some 300,000 small business owners are making more scientific appraisals of their marketing activities, according to ClickFuel CEO Steve Pogorzelski."
Posted on Editor and Publisher February 15, 2013
"Founded in 2008, ClickFuel delivers online marketing services directly to publishers through a marketing dashboard called the Fuel Station. According to ClickFuel, the solution is designed to be white-labeled and can be delivered to clients' advertisers separately or as part of a comprehensive service offering..."
Posted on BizReport December 14, 2012
"As the online space has become more cluttered, brands have begun to spend more time not only creating campaigns but in tracking them. That extra expense of time puts some marketing efforts out of reach for smaller businesses, but one platform helps brands by putting all metrics in a single dashboard."
Posted on CMSWIRE December 11, 2012
"If we've learned anything in 2012 it's that if you are a small or medium sized business there are many tools available to help you market your business online. However, the marketing landscape has changed rapidly, and it may not be as easy to make sense of all that business intelligence. Enter ClickFuel."
Posted on Forbes December 4, 2012
"The world of selling your business online is complex. If you work in a small or medium-sized business (SMB) you might buy keywords on Google (GOOG) or dozens of other online marketing locations. But advertising marketing is notoriously tough to track - how can you know which 50% of that budget is wasted? Thanks to a so-called marketing analytics dashboard from ClickFuel, your SMB may now have a better answer..."
Posted on Business Journal December 3, 2012
"Steve Pogorzelski, , CEO of the Burlington, Mass.-based software-as-a-service (SaaS) business and former president of Monster Worldwide (NYSE: MWW), told Mass High Tech that while Scripps is a new investor, the national newspaper publisher was one of the company's first investors when it started in 2008. He said the money will go toward continued upgrades to the Fuel Station software, a dashboard offered through online media companies which allows small- to medium-sized businesses to monitor the effectiveness of their online advertising."
Posted on Mass High Tech December 3, 2012
"The CEO of marketing analytics company ClickFuel says that a $4 million Series B round led by The E.W. Scripps Company - one of its biggest partners - will go toward expanding the company's software offerings into new lines of business focused on marketing data analysis..."
Posted on PEPUB November 30, 2012
"ClickFuel, provider of Fuel Station, a SaaS-based marketing analytics and performance management solution tailored for small to medium-sized businesses, today announced that it is now providing more than 200,000 activated dashboards for SMBs to access, track and monitor marketing initiatives and results. Through more than two dozen partners, Fuel Station addresses the challenge SMBs face in maximizing online marketing spending, tracking campaign effectiveness and reducing the time necessary to analyze campaign data..."
Posted on VentureBeat November 29, 2012
"ClickFuel is a provider of marketing analytic tools for small and medium sized businesses. The platform powers more than 200,000 analytics dashboards that marketers can use to monitor their campaigns and track the results. For this technology, ClickFuel has raised $4 million in its second round of funding led by Baird Venture Partners. It will be put towards developing data and business intelligence applications."